United Bank for Africa (UBA) Sierra Leone has renewed its strategic media partnership with Liberty Online TV, marking a continued commitment to digital storytelling and community engagement through credible journalism.
The announcement follows a successful one-year collaboration between the two institutions, during which Liberty Online TV provided consistent digital media support, helping UBA amplify its public messaging and enhance brand visibility across Sierra Leone.
According to UBA, the renewed partnership underscores the bank’s dedication not only to delivering top-tier financial services, but also to supporting platforms that foster transparency, education, and national development through responsible media practices.
“Liberty Online TV has proven to be a valuable and trustworthy media partner, contributing to our communication goals with professionalism and innovation,” said Sallieu Sesay, UBA’s Head of Marketing and Corporate Communications, during the official signing ceremony.
The event also featured Unisa Bockarie, Website and Social Media Coordinator at UBA Sierra Leone, and representatives from Liberty Online TV, including Managing Partner Kadijah Bangura and Senior Producer Abdulai Gbla.
Liberty Online TV is recognized as one of Sierra Leone’s leading digital news platforms, known for its balanced reporting, inclusive coverage, and growing audience reach. UBA officials praised the outlet for helping share impactful stories and strengthen connections with communities across the country.
“We are excited to extend this partnership and continue building a media ecosystem that supports meaningful engagement and national growth,” said Kadijah Bangura.
The renewed agreement paves the way for another year of joint initiatives aimed at promoting responsible journalism and strengthening public trust through compelling content and community-focused storytelling.
