MINISTRY OF TOURISM CONDUCTS TRAINING FOR PRESS ATTACHES ON RE– BRANDING AND PROMOTING SIERRA LEONE AS AN INTERNATIONAL TOURIST DESTINATION

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By Lansana Bayoh Sesay
Ministry of Information and Communications
The Minister of Tourism and Cultural Affairs, Dr. Memunatu Pratt said Sierra Leone’s rich cultural heritage and touristic resources, if earnestly utilized, can contribute significantly to it’s social and economic advancement as it will increase the national revenue and create employment opportunities.
Dr. Pratt was addressing a one–day training session for the newly accredited press attaches on ” RE —BRANDING and PROMOTING” the image of Sierra Leone as an international tourist destination at the headquarters of the ministry in Freetown.
She said the training which will focus on investment, promotion and marketing strategies will form the basis for the positive re– branding of the country.
The Minister of Tourism and Cultural Affairs highlighted some measures the government has instituted to promote tourism in the country, such as the preservation of our cultural heritage and tourist sites and, visas on arrival.
Dr. Pratt said COVID—19 has affected negatively the growing tourist and hospitality industry of the country as they are not fully operational but however, the government has provided safety net to the low income earners in the industry.
The Deputy Minister of Information and Communications, Mamadi Gobeh Kamara said tourism can promote international good
will among nations through their cultural values.
She said the press attaches will be in better positions, with this training, to inform foreign investors on Sierra Leone diversified investment potentials.
The Deputy Minister of Foreign Affairs and International Cooperation, Mr. Solomon Jamiru ESQ called on the newly accredited press attaches to be conversant with the government current development strategy as it will help them in the re– branding of the country.
He encouraged them to always advance the competitive advantage of Sierra Leone on every occasion they attend out there.
A representative of the press attaches, Betty Milton assured the government that they will creat impressive impacts for the country during their tour of duties in the foreign missions.
03/09/2020

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